Noteworthy Information Regarding Events

• Over 70% of celebrity events have serious glitches and only 45% of concerts are profitable for the promoter.
• 80% of marketers believe that live events are a key tool when promoting your brand.
• 31% of these professionals think that, among all marketing actions, events are the most effective channel.
• Mega events rarely meet the goals of the cities that host them due to their lack of management.
• 63% of marketing executives plan to invest more in the near future especially in events. Companies will spend an average of 25% of their marketing budget on events.

Conference Content

In this conference, Pancho expects to share his personal as well as professional experiences with the audience; detailed experiences of all events, conferences, concerts, congresses as well as summits in more than 20 countries over the past 30 years.

• Types of events as well as their purpose
• How profitable are events?
• Events as a marketing strategy
• Main challenges in events
• Phases in event management
• Anecdotes on experiences with Al Gore, Barack Obama, Sting, Andre Agassi, Eric Cantona, etc.

Online conferences and webinars with Pancho Campo

Available soon!