Noteworthy Information Regarding Events

  • Over 70% of celebrity events have serious glitches and only 45% of concerts are profitable for the promoter.
  • 80% of marketers believe that live events are a key tool when promoting your brand.
  • 31% of these professionals think that, among all marketing actions, events are the most effective channel.
  • Mega events rarely meet the goals of the cities that host them due to their lack of management.
  • 63% of marketing executives plan to invest more in the near future especially in events. Companies will spend an average of 25% of their marketing budget on events.

Conference Content

    In this conference, Pancho expects to share his personal as well as professional experiences with the audience; detailed experiences of all events, conferences, concerts, congresses as well as summits in more than 20 countries over the past 30 years.

  • Types of events as well as their purpose
  • How profitable are events?
  • Events as a marketing strategy
  • Main challenges in events
  • Phases in event management
  • Anecdotes on experiences with Al Gore, Barack Obama, Sting, Andre Agassi, Eric Cantona, etc.

Online conferences and webinars with Pancho Campo

Available soon!

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