• Designed for people or companies who wish to organize their own events without involving third parties, or for people who simply wish to enhance their knowledge.
  • This course also includes an important section on the organization of virtual as well as hybrid events, to comply with the current health regulations imposed due to COVID-19. We are convinced that "virtual" will the our new reality.

Course Content

  • Design of event production
  • Insurance
  • Stress management during events
  • Sponsorship management
  • Marketing and sales
  • Assembly of headquarters
  • Festivals and exhibitions
  • Artist, athlete and spokespeople recruitment
  • Working with celebrities
  • Technical rider
  • General & Corporate Hospitality
  • Digital Events

Course Objetives

  • Become familiar with different types of events as well as their advantages and disadvantages.
  • Learn to design events and do feasible studies.
  • Design marketing, promotion and sales campaigns.
  • Become familiar with the hybrid and digital events.
  • Learn the basics of sponsorship management.
  • Learn how to approach and hire artists, athletes and speakers.
  • Event execution
  • Putting technical and hospitality skills into practice
  • Basic security concepts for events
  • Basic production concepts: assembly, audiovisual lights and sounds.

Who should get involved?

  • Concert promoters.
  • M.I.C.E organizers.
  • Promoters of athletic events.
  • Department of tourism.
  • Publicity agencies.
  • Public relations and communication agencies.
  • Festival organizers
  • Marketing managers
  • Marketing agencies
  • Hotel personnel
  • Congress and theatre venue managers
  • University students.

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