Introduction

• Designed for people or companies who wish to organize their own events without involving third parties, or for people who simply wish to enhance their knowledge.
• This course also includes an important section on the organization of virtual as well as hybrid events, to comply with the current health regulations imposed due to COVID-19. We are convinced that "virtual" will the our new reality.

Course Content

Course Objetives

• Become familiar with different types of events as well as their advantages and disadvantages.
• Learn to design events and do feasible studies.
• Design marketing, promotion and sales campaigns.
• Become familiar with the hybrid and digital events.
• Learn the basics of sponsorship management.
• Learn how to approach and hire artists, athletes and speakers.
• Event execution
• Putting technical and hospitality skills into practice
• Basic security concepts for events
• Basic production concepts: assembly, audiovisual lights and sounds.

Who should get involved?

• Concert promoters.
• M.I.C.E organizers.
• Promoters of athletic events.
• Department of tourism.
• Publicity agencies.
• Public relations and communication agencies.
• Festival organizers
• Marketing managers
• Marketing agencies
• Hotel personnel
• Congress and theatre venue managers
• University students.