THE PROGRAM

DAY 1 - Tuesday, October 1st

16.00 - 16.15 - Introduction (CHRAND)

16.15 - 17.15 - Session 1 - Analysis of the Events Industry (CHRAND)

17.15 - 17.30 - Break

17.30 - 18.30 - Session 2 - Event Viability (CHRAND)

18.30 - 20.00 - Session 3 - Stress Management in Events (CHRAND)

DAY 2 - Wednesday, October 5th

16.00 - 16.15 - Review / Q&A

16.15 - 17.15 - Session 4 - Organization of Wine Events & Tastings (CHRAND)

17.15 - 18.00 - Session 5 - Virtual & Hybrid Events (CHRAND)

18.00 - 18.15 - Break

18.15 - 20.00 - Session 6 - Event Sustainability (WEGREEN)

DAY 3 - Friday, October 8th

16.00 - 16.15 - Review / Q&A

16.15 - 17.00 - Session 7 - Basic Marketing Concepts (CHRAND)

17.00 - 18.00 - Session 8 - Digital Marketing & Social Media (CHRAND)

18.00 - 18.15 - Break

18.15 - 20.00 - Session 9 - Speakers (THINKING HEADS)

  • Hiring & Working with Speakers
  • ­­Marketing of Events with Speakers

DAY 4 - Wednesday, October 12th

16.00 - 20.00 - Session 10 - LIVENATION

  • Concert Promotion
  • Venue Setup, Sound & Light
  • Technical & Hospitality Riders

DAY 5 - Friday, October 15th

16.00 - 18.15 - Session 11 - LIVENATION

  • Talent Booking
  • Sales, Marketing & Ticketing
  • Crowd Management, Health, Safety and First Aid

18.15 - 18.30 - Break

  • - 20.00 - Session 12 - MILLER INSURANCE
  • Event Insurances & Types of insurances
  • How to Insure an Event
  • Intellectual Property

DAY 6 - Wednesday, October 19th

16.00 - 20.00 - Session 12 - FIU - CHAPLIN SCHOOL OF HOSPITALITY & TOURISM MANAGEMENT

  • Finances & Economics
  • Corporate Events & Hospitality
  • Hospitality & Catering
  • Commercializing an Event
  • Wine & Food Fairs

DAY 7 - Friday, October 22nd

16.00 - 20.00 - Session 13 - OCTAGON

  • Sports Management
  • Marketing & Promotion
  • Sponsorship
  • TV Rights & Broadcast

DAY 8 - Wednesday, October 26th

16.00 - 20.00 - Session 14 - PENTACIÓN

  • Theatres & Small Venues
  • Negotiation & Agreements
  • Media & PR
  • Programming
  • Sales & Promotion

DAY 9 - Friday, October 29th

16.00 - 19.30 - Session 15 - CHRAND

  • M.I.C.E.
  • Corporate Events & Hospitality
  • Hiring and Working with Celebrities
  • Marketing

19.30 - 20.00 - Closing Remarks 

For Information & Registration: